The About Us Page.
Normally scrolled over, but the “why” behind what you do matters.
Let me explain.
Sales is what separates a hobby from a business, but what makes a customer choose you over the competition can be the story of how you started.
Recently I shared about my (SAT/ACT prep) company to a group of high school parents online. The positive responses from moms who messaged me were about me and my values as a person, not about price or other differentiators.
What that told me is when my story connects to my customers it positively impacts them. If what I value speaks to the heart of an individual it is the deciding factor.
Another business I run, Behind My Brand, believes in the same theory: when people fall in love with your story, they buy your product/service.
The average consumer is way more savvy these days. They want to know the origin of what they’re buying. Clarifying your story can be the difference.
Whenever you hear culture, mission or core values of a company it means alignment – personal with organizational. If there’s no overlap, the best you can expect is a simple transaction.
I want to fall in love with a creator’s story. If I do, I will follow and support them.
I think you want that too.