Online Tutoring, SAT/ACT, Test Prep

Why Your Company Story Matters


No Comments

The About Us Page.

Normally scrolled over, but the “why” behind what you do matters.

Let me explain.

Sales is what separates a hobby from a business, but what makes a customer choose you over the competition can be the story of how you started.

Recently I shared about my (SAT/ACT prep) company to a group of high school parents online. The positive responses from moms who messaged me were about me and my values as a person, not about price or other differentiators.

What that told me is when my story connects to my customers it positively impacts them. If what I value speaks to the heart of an individual it is the deciding factor.

Another business I run, Behind My Brand, believes in the same theory: when people fall in love with your story, they buy your product/service.

The average consumer is way more savvy these days. They want to know the origin of what they’re buying. Clarifying your story can be the difference.

Whenever you hear culture, mission or core values of a company it means alignment – personal with organizational. If there’s no overlap, the best you can expect is a simple transaction.

I want to fall in love with a creator’s story. If I do, I will follow and support them.

I think you want that too.

Story matters.

A lot.

College, SAT/ACT, Test Prep

How Competition Makes The SAT/ACT More Important


No Comments

Did you know that your SAT/ACT score accounts for 25% of college admission?

GPA is 50% while the remaining 25% is made up of extra curricular activities (volunteering, clubs, sports, etc.).

BUT since weighted GPA’s are rising maintaining a 4.0 or higher isn’t that exclusive anymore…

Therefore SAT/ACT scores are the difference maker when it comes to deciding whether you or someone else gets into the college of their dreams.

The reason why is: it’s much harder to get a perfect score on the SAT/ACT.

Which is why SAT/ACT prep becomes more important!

Also, the SAT/ACT is NOT a measurement of how smart you are as a student. Many “A” students score low while “C” or below students score high. It’s because the test makers write the test in order for you to do poorly on it.

When else in your high school career are you going to sit through a 4 hour test? (let alone be away from your mobile phone for that long)

Our tutors focus on helping students demystify the test. For example, we teach you how to identify the types of questions on the test and eliminate wrong answers before you even read the entire question!

If you can take out 2 wrong answers prior to examining the problem your chances double (25% to 50% choosing the correct answer)!

We’re not saying take your grades lightly. Instead take your SAT/ACT prep more seriously!

Your score closes the gap between making your dream school a reality.

Don’t delay. Get started here!

SAT/ACT, Test Prep

Right Vs. Wrong: Which Strategy Is Better For The SAT/ACT?


No Comments

The SAT/ACT is different from any other test you’ll take in high school.

Myth: the SAT/ACT is a measurement of your math and reading/grammar skills.

False. Understanding how the test is made is more important than knowing the subject matter.

For most multiple choice tests it’s smarter to look for the correct answer, but with the SAT/ACT it’s just the opposite: identify the wrong answers and eliminate them immediately.

Our tutors will teach you how to identify the types of questions on the test so you can get rid of 2 wrong answers which doubles your probability of getting the right answer.

Imagine your odds on each question improving from 25% to 50%!

The elimination strategy is key to finishing each section with enough time to both skip difficult sections then go back plus re-check your work.

In fact the practicality of this strategy can also be applied to other subjects. Instead of choosing the right answer, narrow down your selections by taking out wrong ones first.

Rarely does any student know every answer on the test, but there’s no reason why you can’t learn how to eliminate half of the wrong answers from each question in seconds.

The SAT/ACT is really a numbers game (not only the math parts). Every student can improve their score with the elimination strategy.

Contact us and we’ll teach you how!

SAT/ACT, Test Anxiety, Test Prep

If A Test Prep Company Guarantees A Point Increase, Run!


No Comments

Benjamin Franklin said there are only two things certain in life: death and taxes.

So if a test prep company guarantees a certain amount of points increase on the SAT or ACT: run fast!

There are too many factors in point increases including: new material learned, how much studying between sessions is done, comprehension, test anxiety, enough sleep the night before, the higher your initial score; the harder it is to increase next time accordingly, etc.

Guarantees are more of a desperation sales tactic. It’s getting the sale and offering a money back guarantee if it doesn’t happen. Bold, but at the same time crazy.

Tutors don’t take the test. Students do.

If anything a tutor can provide it’s accountability. It’s challenging for a student to be motivated to take the SAT or ACT, yet much more challenging without some additional help.

Parents, we welcome your involvement in the tutoring process. It’s why we invite you to the complimentary 30 minute video meet and greet with your child and tutor. You can request recordings of any tutoring session to review. Our hope is with our transparency we can earn your trust.

Students don’t want “helicopter” parents, but we also understand parents are paying for this service. They deserve to know what’s going on.

Focus on constant communication in the form of update emails, phone calls, student-tutor, tutor-parent and parent-company conversations. Similar to an annual review, there should be no surprises about an outcome if the feedback is regular.

We’d love to offer a score increase guarantee, but the problem is it’d be a lie. Doing business ethically is more important to us than just another sale. When it comes to serving families we try our best to put our money where our mouth is.

College, SAT/ACT, Test Prep

The Optimal Time To Take The SAT/ACT


No Comments

Conventional wisdom says Spring of your Junior year, then Fall of your Senior year if you haven’t achieved the score you desire yet.

But the problem with that generic reply is it doesn’t take into consideration your overall schedule.

The more competitive academically a student is Spring may overlap with Finals and AP Exams.

If you’re a student athlete games and playoffs factor into your busyness.

You could go on and on with scheduling challenges, but for future college students it comes down to identifying the optimal time to focus on SAT/ACT prep.

Most high school students are procrastinators, so parents you may have to help them strategize on long-term planning.

We recommend starting to prepare 1 – 3 months before the test date so pick the time then work backwards.

Studying during winter or summer break isn’t favorable, but if it allows for the most prep to be done then this might be your smartest choice.

In the big picture you want to take your best shot so making a sacrifice once for an opportunity that only comes along once in a lifetime is worth it.

The best way for students to stay motivated is focus on what score it takes to be accepted to your dream school and provide accountability for doing the work.

We can help you with the latter either through group courses or individual tutoring.

Here’s the best place to start.

Matchmaking, Test Prep

SAT/ACT Test Prep: Group Course Vs. Tutoring


No Comments

Preparing for the SAT/ACT is a must.

Assuming self-study isn’t the best option it comes down to a group course and individual tutoring.

The difference between the two can be summed up in a fitness center analogy.

When not working out alone: do you prefer a group class or personal trainer?

Some just need other “bodies” there as group accountability for motivation to show up and do the work (fear of embarrassment).

Others need individualized accountability.

Both work, but it depends on your personality and learning style.

One factor to consider is which type is more like your son/daughter: extrovert or introvert?

In this context extroverts might do better in a group course because the extra faces will energize him/her while introverts may lean towards individual tutoring because they prefer a more intimate setting.

Group courses offer more value while individual tutoring provides more attention/customization.

Ultimately it’s your call, but remember the greatest factor is finding the right tutor for your child’s personality and learning style.

Want our opinion? Fill out this student profile form and we’ll contact you with an answer!

College, Matchmaking, Online Tutoring, Test Prep

The Case Against Test Prep


No Comments

Don’t worry. You’re reading this correctly.

This may sound like an asinine post coming from the owner of an online test prep company, but you need to hear the truth.

There are 3 categories of students listed below. Identify which one your son/daughter is (and be honest with yourself!)

Self-motivated: this is the student who pushes himself/herself harder than anyone else can. Give them free resources and they’re on their way. Valedictorians, college-bound athletes, academic scholarship recipients live here. Chances are putting additional pressure on them would cause burnout. A group class initially with some friends might jumpstart the process, but this type of student takes initiative and responsibility for her/her results consistently.

Lazy/Procrastinator: you can lead a horse to water, but you can’t force it to drink. Test prep tutoring includes accountability, but if you choose to tune it out it may be a waste of your time. The tutor doesn’t take the test, the student does. A tutor can give you all the resources and training possible, but at the end of the day it’s the student who does (or doesn’t) do the work and lives with the results. That’s why we put such an emphasis on finding the right tutor match for your son/daughter. If they are motivated because they actually like their tutor, they’ll work harder. If not, save your money.

Everything in between: the two archetypes mentioned above tend to lie on the ends of the spectrum so chances are your son/daughter is somewhere in between. There are enough free resources out there, but the reason why test prep companies exist is the same reason why personal trainers are employed at gyms. Left unsupervised and lacking accountability usually produces poor results for high school students. Also scoring well on the SAT/ACT isn’t purely math and English comprehension, it’s about demystifying the test both by eliminating wrong answers and identifying patterns of questions immediately. The messenger matters as much as the message in this case hence why we hire mostly tutors in their 20’s and 30’s for their relational advantage.

Overall the stigma of hiring a tutor has shifted from being a luxury to a necessity for having an edge in the college admissions process. Investing a couple of thousands of dollars in test prep seems like a lot, but knowing the average 4 year public university costs $40,000 and the average 4 year private university costs $140,000 it’s only 1% – 5% of the amount.

All high school athletes have a coach, so why not hire a private tutor to boost your chances of getting into your dream school?