Creating A Sales Free Process

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A few months ago I attended a Hubspot event on Inbound Marketing. One of the topics they discussed was creating a “sales-free process” for your customers.

Online stores like Amazon, & Carvana allow you purchase goods without ever speaking to salesperson. In the service industry this seems impossible, but it’s not.

While watching an episode of Shark Tank the idea hit me: model it around an online dating site.

Our differentiator is matchmaking. We pair the right tutor with your child’s personality and learning style.

Online dating sites start with creating an online profile and once there is a fit you are contacted to act.

That’s it.

This Google Form will change the game for us.

It allows parents to answer the same questions I would ask on a phone consultation, but on their own terms. After receiving their responses I can choose the tutor that fits best with their needs. Next, a free 30 minute video meet and greet is set up with the tutor, student and parent to test chemistry.

Now the first time I speak with the parent it’s to see how the introductory session went. We construct a program and get started from there.

From the outside this may not seem like a big deal, but it is. Companies are always searching for ways to engage customers without feeling the pressure of being sold to. Offering our student profile form does just  that.

College, Test Prep

SAT vs. ACT: Which One Should I Take?

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Fortunately, there are enough free resources out there to make a sound decision.

Start here with the college(s) you want to get into.

Based on your school selection it should be clear which test (SAT or ACT) is accepted or preferred and what score you need to achieve to be accepted (along with GPA).

If both assessments are acceptable and you’re not sure which test is the better fit, here are the main differences:


  • 50% Math
  • Focus on Critical Thinking
  • No Calculator Section


  • 25% Math, but harder
  • Science Section
  • Faster (time to complete)

Even with this knowledge if you’re still at a standstill take a practice test for each and see which one you score higher in naturally.

Some regions favor one over the other, but ultimately it’s your choice.

We can help you make a decision with this prior information since it’s not advised that you take both tests unless required (why spend your time/energy on two when you can focus on one).

Once you decide you can start preparing to surpass your goal score!

Let us know if we can help!


Test Anxiety, Test Prep

Self-Pep Talk: Tips For Test Day

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Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint, and begin to build” – Robert Collier

If you’ve put in the work test anxiety can be the biggest hurdle to overcome on test day.

Similar to how athletes listen to music as their pre-performance ritual, students need to have a mental game plan for test day.

Getting a good night’s sleep and waking up early enough to have a nice breakfast play a huge role in addition to the strategies you’ve practiced up to this point.

But most of all catch your mind from wandering and focus on positive self-talk.

Just like a public speaker, there’s not much rehearsal you can do right before the presentation so instead of trying to cram last minute info, relax and visualize your desired score during the test.

So much of the SAT/ACT is mental which is why our tutors help students demystify the test(s) ahead of time.

Come up with your own mantra for test day and if you need some ideas check out this video to motivate you!

Don’t forget to download your free report: 6 Top Tips For Earning Easy Points On The SAT/ACT here!

Good luck! You got this!

Test Anxiety, Test Prep

Why The SAT/ACT Is A Numbers Game (Not Just The Math Section Either)

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Scoring high on the SAT or ACT has more to do with demystifying the test than it does with actual math and English comprehension.

Did you know the test makers create the assessment for students to get problems wrong?

That’s important because there are “rules” to the SAT/ACT to follow that will help you score more points fast.

For example, there are 4 answers to choose from for each question, but did you know that if you’re able to instantly eliminate 2 of the wrong answers your chances of getting the right answer doubles?

1 out of 4 = 25% vs. 2 out of 4 = 50%!

The test taking tips that our tutors teach will help you identify each type of problem so you can knock out 2 wrong answers right away.

Practically the test taking strategies you’ll learn for the SAT/ACT are transferrable to academic subjects. Most of our clients who do test prep with us end up continuing with academic tutoring because they experienced great results and love the tutor they’re working with.

There’s a myth that only “smart” kids who already do well in class are exclusively high achievers on the test, but that’s false. Some students who normally get good grades struggle with test anxiety on the SAT/ACT where as students who have average grades can attain near perfect scores.

The moral of the story is this: once you understand how the test is made, you will score higher.

That’s why working with one of our tutors is so valuable.

The better prepared you are, the higher chance for success you have.

Don’t just study harder, study smarter with us.

Test Prep

Why Practice Makes Perfect

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I managed a tutor who got 3 perfect scores (SAT and two subject tests) as a student and when I asked her the secret to success, she said “hard work.”

Wanting to get deeper I prodded for more details and she explained studying for the SAT for 3 months almost on a daily basis and taking practice tests often did the trick.

Similar to asking a successful entrepreneur how they became rich, asking someone who got a perfect score on the SAT or ACT is the best way to learn how to do it yourself.

Many times I’ll talk to parents or students about their academic goals, but the expectations don’t match the work ethic.

The beauty of all the free test prep resources out there is the calculated way to know you’re making progress is: take practice tests.

The general rule is for every 6 – 8 hours of studying/tutoring you should take a new practice test. Yes, they are long just like the real one, but scoring and sitting through an actual test cannot be simulated any other way.

A self-driven and motivated student can do this on their own, but for the rest online tutoring provides the accountability to do the work needed to improve.

The SAT/ACT is not a measurement of your intelligence or predictor of future success, but the value in working with a tutor is demystifying the test.

Practice may not equate to a perfect score, but if you put in the work it will definitely result in a higher one.

Online Tutoring, Test Prep

When Should You Prepare For The SAT/ACT?

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Generally: 3 months in advance.

That’s average, but it’s better to be more prepared than less prepared right?

There’s tons of factors including: hours spent studying per week, self-study vs. online tutoring, time before test date, budget, etc. 

Factoring all that take this into consideration…

The SAT/ACT counts for 25% of your college admission plus scores are accepted on a “curve” for each university. That means the more competitive of a school you are applying for, the scores to be considered will be higher.

Ask any high scoring former student their secret to success: hard work.

If you’re a fast learner you can speed up the pace, but we wouldn’t recommend tutoring with us for less than a month’s period. Of course, ultimately it’s your call, but be warned your expectations need to match your work ethic.

Generic answers aren’t a “one size fits all” approach which is why our focus on matchmaking makes so much sense.

Online tutoring is customized learning so if you want the real answer, let’s hop on the phone and complete a student profile to find the right tutor for you!

Test Prep

Is SAT ACT Tutoring Worth The Cost?

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If you type in “SAT Tutor” in Google, the auto-suggestion goes to “Is SAT tutoring worth the cost?

Coming from the mouth of a former tutor, her points are valid.

There’s a range of students from “I don’t care” to self-motivated. The group in the middle are the ones who benefit the most.

Like most things in life, the investment comes down to how committed your child is to working hard. Any coach in sports can provide guidance and strategy (yet while talent separates the good from great), work ethic still rules.

Are there enough free resources out there to improve your score alone? Yes.

Will most students take advantage of that? No.

As someone who has coached many people providing accountability is where the real value lies.

The first question we ask is: what are your goals?

Those include scores, dream schools, grades, etc.

Just like any gym has the equipment to get you in shape, it doesn’t drive you there and make you workout.

Tutoring is worth the cost when your child wants it. They’ve come to the point where they’ve reached their peak and need a tutor to bring them to the next level.

As the owner of a tutoring company I’ll be the first to say it’s expensive…but it depends on what your child is willing to put into it. If their priority is elsewhere and scheduling a session is difficult then save your money. Everyone is busy. You make time for what is important.

This really is a personal question. If I were you I’d sit down with your child and ask them if they’re open and willing to work with a tutor. You may not like their answer, but it may save you money and you can’t help someone who doesn’t want to be helped.

Ownership is the difference maker here.