Matchmaking

Matchmaking, Online Tutoring, SAT/ACT, Test Prep

What I Love About Matchmaking


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This story began years ago when I was a Church Youth Director and Youth Basketball Coach.

Part of leading a youth group entails programs such as summer camp. One of my favorite tasks was to put students in cabins with youth leaders.

As a basketball coach, it’s more of a long-term partnership where the players don’t change much, but the dynamics do. At certain points in the game individual players mesh better, perform better or match up better against the competition. It’s a constant chess match that I love.

The reason the examples above are relevant for Online SAT/ACT test prep is because synergy matters.

This part skill, part art form of matching the right tutor and student is guided by profile questions, but ultimately an intuitive process.

There’s never a guarantee when matching two people together similar to online dating. But the chances of student’s being motivated to work harder because they actually like their tutor increase dramatically when done thoughtfully.

Because I don’t do the actual tutoring with students, I experience victory indirectly through the parents, students and tutors. My role is to set them up for success, then support and be a cheerleader along the way.

It’s extremely gratifying to be a part of a successful partnership. It’s the impactful testimonials that drive me.

That’s why I love matchmaking.

Matchmaking, Test Prep

SAT/ACT Test Prep: Group Course Vs. Tutoring


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Preparing for the SAT/ACT is a must.

Assuming self-study isn’t the best option it comes down to a group course and individual tutoring.

The difference between the two can be summed up in a fitness center analogy.

When not working out alone: do you prefer a group class or personal trainer?

Some just need other “bodies” there as group accountability for motivation to show up and do the work (fear of embarrassment).

Others need individualized accountability.

Both work, but it depends on your personality and learning style.

One factor to consider is which type is more like your son/daughter: extrovert or introvert?

In this context extroverts might do better in a group course because the extra faces will energize him/her while introverts may lean towards individual tutoring because they prefer a more intimate setting.

Group courses offer more value while individual tutoring provides more attention/customization.

Ultimately it’s your call, but remember the greatest factor is finding the right tutor for your child’s personality and learning style.

Want our opinion? Fill out this student profile form and we’ll contact you with an answer!

College, Matchmaking, Online Tutoring, Test Prep

The Case Against Test Prep


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Don’t worry. You’re reading this correctly.

This may sound like an asinine post coming from the owner of an online test prep company, but you need to hear the truth.

There are 3 categories of students listed below. Identify which one your son/daughter is (and be honest with yourself!)

Self-motivated: this is the student who pushes himself/herself harder than anyone else can. Give them free resources and they’re on their way. Valedictorians, college-bound athletes, academic scholarship recipients live here. Chances are putting additional pressure on them would cause burnout. A group class initially with some friends might jumpstart the process, but this type of student takes initiative and responsibility for her/her results consistently.

Lazy/Procrastinator: you can lead a horse to water, but you can’t force it to drink. Test prep tutoring includes accountability, but if you choose to tune it out it may be a waste of your time. The tutor doesn’t take the test, the student does. A tutor can give you all the resources and training possible, but at the end of the day it’s the student who does (or doesn’t) do the work and lives with the results. That’s why we put such an emphasis on finding the right tutor match for your son/daughter. If they are motivated because they actually like their tutor, they’ll work harder. If not, save your money.

Everything in between: the two archetypes mentioned above tend to lie on the ends of the spectrum so chances are your son/daughter is somewhere in between. There are enough free resources out there, but the reason why test prep companies exist is the same reason why personal trainers are employed at gyms. Left unsupervised and lacking accountability usually produces poor results for high school students. Also scoring well on the SAT/ACT isn’t purely math and English comprehension, it’s about demystifying the test both by eliminating wrong answers and identifying patterns of questions immediately. The messenger matters as much as the message in this case hence why we hire mostly tutors in their 20’s and 30’s for their relational advantage.

Overall the stigma of hiring a tutor has shifted from being a luxury to a necessity for having an edge in the college admissions process. Investing a couple of thousands of dollars in test prep seems like a lot, but knowing the average 4 year public university costs $40,000 and the average 4 year private university costs $140,000 it’s only 1% – 5% of the amount.

All high school athletes have a coach, so why not hire a private tutor to boost your chances of getting into your dream school? 

Matchmaking, Test Anxiety, Test Prep

Raising Student Athletes


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Whether your teenager is playing a sport competitively or not in high school, this post is still for you.

Athletes have coaches that cannot perform for them, but provide guidance and instruction.

Good managers gives you the tools and resources to do your job better in the workplace.

Teachers help you in the classroom, but today’s student benefits much more from customized, individualized learning.

The amount of free resources including You Tube videos that can literally teach you any subject are endless.

But similar to a gym that has all the equipment to getting in shape, it takes an extremely motivated person to study on their own.

Whether it’s the SAT, ACT or an academic subject you’re preparing for each person learns differently and at their own pace.

Sports accepts the idea of a coach to help you, but in academics it’s no different.

The content isn’t as important as the way it’s taught.

Investing in a tutor isn’t limited to the test you’re studying for. Students find the strategies to battle anxiety for test taking are universal.

Getting accepted into your desired college is normally the goal, but don’t stop there.

Even the most successful business people and athletes continue to get help to perform at a higher level.

Being held accountable, staying motivated and challenging your mindset are all benefits from working with a tutor. In fact when the chemistry is strong, tutors becomes mentors that push you forward in life.

As a parent you want that edge for your son/daughter.

That’s our goal too.

Matchmaking

Creating A Sales Free Process


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A few months ago I attended a Hubspot event on Inbound Marketing. One of the topics they discussed was creating a “sales-free process” for your customers.

Online stores like Amazon, Nike.com & Carvana allow you purchase goods without ever speaking to salesperson. In the service industry this seems impossible, but it’s not.

While watching an episode of Shark Tank the idea hit me: model it around an online dating site.

Our differentiator is matchmaking. We pair the right tutor with your child’s personality and learning style.

Online dating sites start with creating an online profile and once there is a fit you are contacted to act.

That’s it.

This Google Form will change the game for us.

It allows parents to answer the same questions I would ask on a phone consultation, but on their own terms. After receiving their responses I can choose the tutor that fits best with their needs. Next, a free 30 minute video meet and greet is set up with the tutor, student and parent to test chemistry.

Now the first time I speak with the parent it’s to see how the introductory session went. We construct a program and get started from there.

From the outside this may not seem like a big deal, but it is. Companies are always searching for ways to engage customers without feeling the pressure of being sold to. Offering our student profile form does just  that.